Looking back at our last big birthday celebration
Do you remember our last big anniversary? Five years ago, we celebrated our 20th anniversary with a full year of RWEST celebrations. This was what the 2020RWEST campaign was. At the heart of the campaign stood the 2020RWEST web special – similar to the one you are looking at right now!
Back then, Kai Hense, who was responsible for the web special, recalled: “During the preparatory stage and the presentation we knew we had a year ahead of us in which we could celebrate all our employees and the spirit that had guided us through 20 successful years. We travelled along the time axis, discovering the history of the company and its many special high points, and challenges of 2020.”
Of course our employees were what made the web special so “special” in the first place. Your contributions to various challenges, and entries to moment collections made the RWEST spirit shine. Due to the first lockdowns of the corona virus pandemic, many colleagues had to shift to their Home Office. But the web special also helped with feeling closer as a team in these challenging times. A lot of impressions from the Home Office were shared there, and it was soon evident that physical distance caused no substantial breakdown in team spirit.
Another example was the Mask Challenge, where we asked for the “most creative mask photo”. This was an amusing way to show that mouth protection can be a lot more than just a safety measure. And we got some fabulous entries to the challenge. Soft toys wearing masks, or funny owl faces were just one example to name.
The closer we came to the official anniversary in June, the more congratulations arrived in the 2020RWEST mailbox. Photos or video messages in every language the company works in – there was no limit to the creativity that was displayed. The birthday was then appropriately celebrated on 24 June with a special webcast by the RWEST management, which was also the first live stream direct from the new RWE studio.
And throughout the year, we received an incredible amount of your “2020 Moments”, as well as business or non-business related.
The highly anticipated RWEST Advent calendar was a fitting finale for a year full of RWEST celebrations. As the year drew to a close, every day little stories and surprises awaited our employees behind the digital doors.
This year we are reviving the popular web special one more time and filling it again with great campaigns, stories from 25 years of RWEST history and employee contributions. So stay tuned for what is still to come!